Foreign Aid and the Development of African Nations

The African Nations, particularly those lying in the Sub-Saharan region have been subject to poverty, inadequate financial resources of their respective governments, lack of proper infrastructure and essential services like health, sanitation and water supply. These countries have also long been plagued by corrupt leaders, who have no concern about the sufferings of their citizens, despite growing their personal wealth based on the countries’ natural resources and foreign aid.Despite billions of dollars of foreign aid pouring in the region by countries like the United States, U.  K. , Germany and Japan there is no tangible change in the development of these countries. This paper will discuss the role of foreign aid in the development of the African Countries. Though, the common perception among the people is that the sub-Saharan Africa receives fairly large amount of foreign aid, but there is no proper outcome of it. They often complain that most of aid given to the African governments is consumed in non-development expenditures, or either is directly deposited in the overseas accounts of the rulers.But the fact is that the amount of aid given to these countries is never enough, particularly when considered the amount of development work done. Another problem is the method of distribution of the foreign aid, as there is very little amount, which is directly handed over to the African governments for their projects. Most of the aid is either in the form of technical support in which most of the aid is used in paying the officials of the aid giving country in exchange of their services. For e. g.the United States, which is considered as a major ODA, provider in the region does not spend, as she should have and as much resources she has. Most of the foreign aid provided by the United States is either in response to catastrophes like famine, earthquakes and tsunamis etc. , or in the form of emergency relief, like the U. S. wheat supply in cases of shortage of food supplies due to draught in many African countries. (Sachs, 82) On the other hand the actual amount of Official Development Assistance is far below as it is thought by many Americans.It is simply because large portion of ODA is disbursed primarily to the strategic nations like Iraq and Afghanistan. The remaining amount left for the non-strategic countries is then distributed either via NGOs or in the form of technical expertise and services. In both cases none of the amount is directly handed over to the recipient government. Thus the leftover of the ODA, which is directly handed over to the aid recipient nations, is significantly low. The same is the case of most donor nations like the United Kingdom, France, Germany, Japan and Italy etc.The amount of aid actually handed over to these governments, which may help them to practically implement the public development projects like hospitals, schools, water supply and sanitation etc. (Sachs, 82) According to the 2003 U. S. gove rnment statistics regarding the ODA given by the United States to the sub-Saharan Africa, the total amount given was $4. 7 billion only. The sad story is that out of this huge amount only $118 million were directly handed over to African governments in order to support public development programs run by the government and communities.  (Sachs, 83)Therefore the given statistics regarding the U. S. aid depicts the inadequate amount of direct aid given to the African nations. Now speaking about the output and consequences of the foreign aid in the development of sub-Saharan African nations, the results are not encouraging. Partly because of inadequate amount of aid, ineffective method of aid distribution and disbursement, corrupt governments and leaders the outcome is not overall satisfactory regarding virtually the entire sub-Saharan region.The United States and other donor countries can shed their burden by using the United Nations as a platform of foreign assistance to the sub-Sah aran regions. (Tharoor) Kenya is a good example to analyze the role of foreign aid in the economic and public development of the country. Kenya had been among those countries, which have received huge external aid flows from the donor nations and institutions in order to foster economic growth and reduce poverty.But unfortunately the outcome has never been satisfactory as there is no major improvement in the economic growth of the country, neither there is any significant reduction in poverty or any tangible public development as an outcome of foreign aid. The country like other sub-Saharan African nations faces high indebtedness, unemployment and absolute poverty. The poor economic performance of the country has led to high dependency of Kenya on foreign aid. (Njeru, 1) The Kenyan development expenditures were slightly above 10% of the total government expenditures during the late 90s.This shows a development expenditure decline of about 50% from the 70s, which was just below 20% a t that time. Due to poor economic performance the government development budget has increasingly become dependent on donors. For e. g. in the 80s only 40% of the development expenditure depended on foreign aid, while in the next debate the dependence had raised to 70%. (Njeru, 6) This increasing dependence was the result of poor performance and using the local government resources on non-development expenditures.Most of funds disbursed by the donors is either in the form of appropriations-in-aid or revenue, the most common of which is appropriations-in-aid method. Using this method the donors have direct contact with the project coordinator, but there is a drawback of this method as the government loses control of these projects there is a big chance that they may become white elephants. (Njeru, 9) On the other hand, under the revenue system the funds are disbursed directly to the Treasury via special accounts in the central bank, but here are some other risks, like misuse of the fu nds because of weak accounting system at the Treasury.  (Njeru, 9)During the post-independence period Kenya receive heavy inflow of foreign aid particularly from the British. In the 70s and 80s there were high development activities in telecommunication networks, land settlement schemes, health and education sectors. During the 80s Kenya had enjoyed the highest level of foreign aid flow and there were about 600 active development projects in the above-mentioned sectors. (The Role of Foreign Aid in Development, 37)The major setback in the initial development progress was brought by former president Kenyatta and his successor Daniel arap Moi, as they not only backtracked the on going progress by making some unsound decisions like price control, marketing boards which soon adversely affected the prices and production incentive. Import substitution was also an important drawback, which resulted in poor economic condition and forced the government to stall many public development proje cts. (Erixon, 14) Corruption is also an important factor, which has led to the wastage of large amount of foreign aid.According to the Transparency International’s index of corruption Kenya was among the 10 most corrupted countries. According to TI the incidence of corruption is about 50% in most ministries, city councils, parastatals, SOEs and other governing bodies. (Erixon, 14) President Kenyatta’s regime was plagued by his so-called land reforms in the name of which he received large amount of foreign aid and subsequently became the largest landowner in the country. His alleged favor to his tribesmen and kinsmen, the Kikuyu, also resulted in mass corruption and loss of large amount of donor’s money.Using foreign aid to support their own kindred has become a norm in the Kenyan politics. (Cohen, 7) Presidents Moi’s regime is also marked by misuse of foreign aid in favor of the relative and political supporters. For e. g. the Kenyan government received $ 873 million in official development assistance in the fiscal year of 1991/92. All this aid was either on grant basis or loan basis and supported some 654 public development projects. These projects have about 2,000 sub-components, in order to give every ethnic group a fair price of the fund.Not surprisingly a large amount of the fund and project resources were not used accordingly. (Cohen, 13) Moreover the public developments on district level were also done on ethnic and political basis, as those areas where the residents are either the tribesmen of the president or loyal to him will receive a large sum of budget and public development programs, while those who oppose him like the Kikuyu, the people of the former president Kenyatta receive marginal amount of budget and public development funds. (Cohen, 16-17)President Moi’s government and leadership have been marked with more corruption and use of foreign aid on their own behalf. According to a Guardian report, President Moi , his associates and relatives have allegedly moved more than 1 billion pounds of government money to nearly 30 countries including Britain. Other relatives who have been involved in corruption of millions of dollars government money include Moi’s sons, which have moved 384m and 550m pounds respectively. (Rice) This report clearly depicts how ruthlessly these corrupt leaders have looted their country and fellow countrymen.The same is the character of NGOs in this regard, as most of the NGOs working in Kenya have their loyalties with one of the political parties or ethnic groups and they only work in their interest. Moreover those NGOs which are honest to their mission and objective face constraints and suppression from the government and they are only allowed to work according to the interest of the government officials, and their interest is always to do a favor to their kinsmen or political allies.In this way the people in real and dire need are often neglected, only becaus e they do not have enough political power or ethnic relation with the people in the office. Botswana is another case and a different story. The country has been the best example of good governance and leadership in the continent by far. It is the only country, which has been democratic in spiritually and practically throughout the entire post-independence period. The country has actively promoted the its’ citizens social and economic development throughout its post-colonial history.The country led by its founder Sir Seretse Khama and his successors were dedicated to deliberate democracy and market economy. Khama played an important role in developing a law-respecting political culture, which was wholeheartedly endured by his successors. (Rotberg) Though Botswana has received a heavy amount of foreign aid inflow the public development of the country in not based on that primarily. The main factor, which contributed in the country’s success, is its good governance and la ck of corruption.According to Transparency International Botswana is the least corrupted country in the African continent far better than many European and Asian countries. (Williams) Botswana has shown its capability of utilizing the amount of donors’ funds. Botswana has the strongest state institutions, professional civil services, strong planning systems and centralized aid management systems. All these have helped the country to utilize the funds wisely and accordingly with the minimum loss and misuse possible. The effective use of aid effectively contributes to the project plans, but also gave the country more control over the aid.This is in contrast to Kenya where the foreign aid froze twice due to poor compliance of the Kenyan government to the conditions of the donors. (Renzio, Whitfield & Bergamaschi, 1-4) After the independence Botswana was among the poorest countries of the world and there was lack of proper infrastructure and social and economic institutions. In t he initial post-independence period the country has used large amount of foreign aid, but the leadership was wise enough to use the foreign assistance in proper way.The government also preferred grants to loans and used diversified donors and also made a habit of refusing to accept aid when not necessary. (Togo, 3) The government wisely used foreign aid in not only developing the public sector like health, transportation, sanitation and water supply, but also used the chance to invest the aid heavily in the diamond mining industry which later boosted the country’s economy and help Botswana to overcome her dependence on foreign aid. (Togo, 4) But in the 90s the situation has changed and the new generation of leaders have emerged which are not willing to follow the path of Khama.They have allegedly used the government funds as their personal possessions acting double as the directors of private funds thus reserving these funds for the projects run by their firms. Furthermore in 1992 the credibility and respect of the Botswana government was further tarnished by the notorious Housing Corporation scandal in which the Vice president and other high-ranking officials were allegedly involved. (Togo, 5) Despite all these downfalls and shortcomings emerging in the new general of politicians, the country is still the least corrupt as compared to other African nations.According to recent studies Botswana has received the highest level of foreign aid up to 1980s, which has played a significant role in the development of the country. The foreign assistance had been as high as $200 per capita in 1980s. But the studies show that aid has only played siginificant role in public development in the early years of independence, when the country relied completely on the British aid for its expenditures. But in the next decade the ratio of aid had declined sharply, and the revenue from diamond mining far exceeded the aid. In the late 80s the share of aid fell to 3% of GDP fro m 29% in 1967.Therefore foreign assistance played significant role in the first two decades of the country history. (Togo, 6) The founder president of Botswana made his priority to secondary education in order to increase the proportion of the natives in the countries civil service and other comprehensive development projects, like mine development, construction of dams and irrigation. The government wanted to provide the natives jobs and reduce poverty. Thus they used the foreign aid initially to promote education and then focused on the infrastructure like roads, electric power and water supply, which will become the basis of the mining industry.(Togo, 8) The government than acquired $2. 5 million loan from the World Bank to finance the Shashe complex diamond-mining project. The government also won technical assistance from several developed countries. The foreign assistance acquired was largely used in the development of the infrastructure of the Shashe Complex project. Then the aid was used for the development of the human and physical capital. (Togo, 8)Thus Botswana used foreign assistance for the development of the human capital by promoting education and physical capital by developing the infrastructure.In this way one can easily conclude that foreign assistance played an important role in the development of the country in the first two decades. But when the case of Botswana is compared with that of Kenya, it becomes clear that foreign aid is not the sole factor in the success of a country. In the last four decades Kenya has received more foreign assistance than Botswana, but the country never became economical strong as Botswana did. The primary reason was the different in the vision and approach of the rulers of the two countries.The Kenyan first two rulers have been among the most corrupted and autocratic type of rulers and they have no interest in the welfare of their fellow citizens. They ruthlessly used the countries resources as personal possessi ons. On the other hand the Botswana founder president Khama and his successors have been honest to their country and fellow citizens and wisely used their country’s resources as well as the foreign assistance they had received to develop their country’s economy, public sector institutions and infrastructure. Therefore foreign aid has never been the primary factor in any country’s development.

Logical vs. Psychological

1. Read the first three paragraphs of â€Å"white Women and Slavery in the Caribbean, (page 181, Blooming with the Pouis) and identify two(2) examples of appeal to ethos. First example of appeal to ethos is found in paragraph two(2) sentence three(3): To date the primary focus of research (and this is reflected in the structure of historiography) is the black woman, with the coloured woman running a competitive second, and the white woman trailing behind at a distance†. The second example of appeal to ethos is found in paragraph three (3) sentence three(3): â€Å"Studies of the rise and fall of the planter class in Caribbean societies, for instance, have not paid systematic attention to the planter’s wife as a socio-economic agent†. 2. Read the last three paragraphs of chapter 32 in Blooming with the Pouis and identify what you consider to be the use of emotional proof (pathos). What type of claim (policy, cause, fact, definition, value) does the writer begin with (Problem parents neglect†¦)? What I consider to be the use of emotional proof (pathos) is: â€Å"There are also reports of parents sending their daughters to work in night clubs as scantily dressed dancers in order to earn money for their families, their sons to ‘hustle’ in the streets, and of fathers who feel that it is their ‘right’ to demand sexual intercourse from their daughters because they had undertaken the responsibility of their upbringing†. The type of claim is cause: â€Å"Problem parents neglect and abuse their children, often with serious consequences†.

Bacteria & History and ecology

The word ‘bacteria’ is normally associated with disease-causing organisms, like the Streptococcus bacteria. While there are a considerable number of pathogenic bacteria that are notorious for such diseases as cholera, tuberculosis, and gonorrhea, such disease-causing species are a comparatively tiny fraction of the bacteria as a whole. There are approximately five nonillion (5? 1030) bacteria in the world. Bacteria are so widespread that it is possible only to make the most general statements about their life history and ecology (Berkeley Free Clinic, 1).There are bacteria that plays important role in the global ecosystem. They may be found on the tops of mountains, the bottom of the deepest oceans, in the guts of animals, and even in the frozen rocks and ice of Antarctica. One feature that has enabled them to spread so far, and last so long is their ability to go dormant for an extended period. There are specific methods in order to study and observe bacteria because th ey are not visible to the naked eye. Even with the use of microscope they are very difficult to spot without adding some stains that would render them visible.DETAILS Properties Bacteria are prokaryotic (no membrane-enclosed nucleus) that do not contain mitochondria or chloroplasts. They have single chromosome that are composed of close circle of double-stranded DNA with no associated histones. If flagella are present, they are made of a single filament of the protein flagellin; there are none of the â€Å"9+2† tubulin-containing microtubules of the eukaryotes (Users. rcn. com, 1). Their ribosomes differ from those of the eukaryotes. Bacteria have a rigid cell wall made of peptidoglycan that allows them to survive at long periods of time.They do not perform mitosis and mostly reproduce through asexual reproduction. Any form of sexual reproduction varies differently from the eukaryotes because they do not perform meiosis. The plasma membrane is a phospholipid bilayer but conta ins no cholesterol or other steroids (Users. rcn. com, 1). Most of bacteria form a single spore when their food supply runs low. This is the reason why pathogenic bacteria become infectious at the later part of the attack. Most of the water is removed from the spore and metabolism ceases.Spores are so resistant to adverse conditions of dryness and temperature that they may remain viable even after 50 years of dormancy (Users. rcn. com, 1). Environmental and Nutritive Requirements Most bacteria can be classified according to their response to oxygen. These are consist of three distinct group, Aerobic bacteria which thrives in the presence of oxygen, Anaerobic which cannot tolerate gaseous oxygen, and facultative anaerobes which prefer growing in the presence of oxygen but are able to survive without it. Aerobic bacteria require oxygen for their continued growth and existence.On the other hand anaerobic cannot survive in the presence of gaseous oxygen. These bacteria live in deep unde rwater sediments, or in oxygen deprived environment such as those that cause bacterial food poisoning. Bacteria also differ in the mode and source of their energy. There are Heterotrophs that derive energy from breaking down complex organic compounds that they must take in from the environment. This includes saprobic bacteria found in decaying material, as well as those that rely on fermentation or respiration.The other group, the autotrophs, fix carbon dioxide to make their own food source; this may be fueled by light energy (photoautotrophic), or by oxidation of nitrogen, sulfur, or other elements (chemoautotrophic) (Berkeley Free Clinic, 2). Chemoautotrophs are uncommon while photoautotrophs are more common and quite diverse. One particular bacteria offers a very interesting behavior because they use hydrogen sulfide as hydrogen donor, instead of water like most other photosynthetic organisms, including cyanobacteria.There are green sulfur bacteria and purple sulfur bacteria, Oth er Bacteria include the cyanobacteria, and purple nonsulfur bacteria. Role in the Global Ecosystem Bacteria play a very important role in maintaining the balance of our ecosystem. Through their ceaseless labor, they cycle nutrients such as carbon, nitrogen, and sulfur. For example without bacteria to decompose rotten objects, our CO2 would have been depleted and all our plants would have ceased to exist. The process of decomposition releases nutrients back into the environment for plants and other living organisms.Bacteria also cycle nitrogen in the soil. Nitrogen is important for plants health and growth. Without these cycling processes all our plants would die and then humanity would have ran out of food. Gram Stain Bacteria happens to have a refractive index similar to water, therefore they are very difficult to spot from an aqueous sample. To solve this problem, biological stains are added so that microorganisms can be visualized. Stains are classified as either simple or differ ential.Simple stains impart the same color to all structures whereas differential stains contain more than one dye and impart different colors to various structures(Delost, 39). One very important method is the Gram Stain, which was first introduced by Hans Christian Gram in the late 1800s. It has been modified and adjusted numerous times. The Gram stain will differentiate gram-positive bacteria from gram-negative bacteria (Delost, 39). Gram stain is one form of a differential stain that is widely even in the methods.It consists of several reagents such as crystal violet, Gram’s iodine, ethyl alcohol or acetone, and safranin O or carbulfuchsin. Bibliography Unknown. (2000). Bacteria: Life History and Ecology. Retrieved on February 18, 2007 from the Berkeley Free Clinic website: http://www. ucmp. berkeley. edu/bacteria/bacterialh. html Unkown. (2006). Bacteria. Retrieved on February 18, 2007 from the Users. rcn. com website: http://users. rcn. com/jkimball. ma. ultranet/Biolog yPages/E/Eubacteria. Delost, M. Introduction to Diagnostic Microbiology. (1997). Harcourt Brace & Company Asia Pte Ltd. .

Article Example | Topics and Well Written Essays - 750 words - 1

Article Example Analysis Different people have different preferences when they choose a hotel to spend a night or eat a meal. Some of these qualities are influenced by price, location, service and suitability. Moreover, apart from choice of hotel, people travel to different destinations based on different reasons. As a result, the hotel industry has been affected greatly by different factors such as tourism or events like sports. We will look at business travel and sports tourism as analysed by two different academic journals. Business Travel: Business travellers are one the largest segments of people who drive the hotel industry. Most of these travellers prefer stating at mid-level hotels and some select prefer luxury hotels for their superior service. As a result, hotels located in the mid-level segment are known to offer services to customer based on certain qualities. Some to the qualities include fair prices, rewards scheme and good service (Swarbrooke,  2012). During the recent economic down turn that affected a lot of industries and sectors, the hotel industry was also greatly affected (Bowen, 2009, pp. 32-37). As a result, many hotel chains such as the Marriot International hotels strategically made it possible for their mid level hotels to position themselves in attracting business travellers. Mid-level hotels have segmented their business in such a way that it allows for people to enjoy long stay at the hotel with different services being offered (Kandampully, 2007, pp. 63). As a result, a lot of people enjoy amenities such as fast internet, conference rooms and breakfast offerings that would endear business travellers to such hotels (Knutson, 2009, pp. 38). Hotels like the Cairo Marriot hotel and the Marriot Mumbai International Airport hotels are examples of hotels which are built purposely for catering to the needs of business travellers. The Marriot hotel chain is an example of a hotel chain that has perfected the art of attracting business travellers. The hotel chain has done this through offering a loyalty program that targets constant and loyal customers. The loyalty program allows loyal customers to earn points which give them an opportunity of getting discounts and hotel packages unlike other customers (Davidson,  2008). Sports Tourism: this is the newest phenomena in the world of travel and in the hotel industry due to the number of people who travel. As a result, there are a lot of people who travel to different sporting events with the hope and aim of attending to these events. Events such as the World Cup, Summer Games, UEFA Champions League and other sporting events attract a lot of fans and sportsmen or women who visit these events create a new kind of tourism that boosts the hotel industry (Knutson, 2009, pp. 36). As a result, a lot of hotels offer services such as quality service such as good food and ambience that allows a fan or sports person to make use of hotel amenities in the event of attending the sporting event (Prit chard, 2003, pp 64-65). Some hotels offer services such as guided tours to stadiums, good gyms and training facilities for sport travellers. Some hotels also offer secrecy and exclusivity that is needed by sport people who need a lot exclusion to train and concentrate on their games. Another offering that is used by hotels is location in terms of closeness to sports venues and

Business Ethics and Deontology SLP Essay Example | Topics and Well Written Essays - 750 words

Business Ethics and Deontology SLP - Essay Example I am the chief accountant of the company and so responsible for payments of these tenders. My work involves processing of payments and writing of cheques for these suppliers. In the process of doing my work, I realized that some of the tenders were awarded against the company rules, and this is considered to be unethical (Barry, 2000). The ethical problem here is that a supplier was given a tender for supplying computers in our company. When you look at the price quoted, you realize that it is much higher than other suppliers. The question is how did it happen? Why did it happen? Who were responsible for the process of awarding the tender? What was the objective of awarding the tender? As an accountant, I demanded to get all the answers for the above questions (Barry, 2000). This made me stop the payment process and start making inquiries. Management meeting was called very first and the main agenda was computer supply allocation. As a business entity, our main objective is to reduce cost and maximize profit. We realized that of all applicants, the person who supplied computers were the most expensive. One of the senior managers of the company gave an explanation that the person was given the tender because of the quality goods he assured the company. When you compare what the company had previously with the new computers, no difference was realized. That is when I realized that there was some vested interest by some of the managers to award tenders to their friends so that the suppliers can inflate the prices. Deontology refers to moral obligation and undertaking of duties with the right motives (Darwall, 2003). In this case, the deontological implication of this problem is poor management relations. This is because as a company, we have managers responsible for each department within the organization. It is the managers’ duty to give directions on what is expected. For our case, a group of managers decided to go against the company rules

Methods for Establishing Component Priorities Assignment

Methods for Establishing Component Priorities - Assignment Example On the other hand, BIA scenarios and components also form an important way of establishing component priorities during business impact analysis (Roebuck, 2011). For example, an analysis of what happens in different scenarios may be used to provide essential data on the nature of threats faced and the possible impacts or scenarios in the event of an emergency such as data security lapse. Financial and service impact of components not being available is another aspect of business impact analysis that can also be used as a method of establishing component priorities. This is particularly because the financial and service impact analysis can provide details and information related to the potential financial consequences or monetary impacts of a given component. Lastly, recovery time frameworks are critically significant in addressing the recovery time requirements including the maximum time that the business can tolerate when certain business functions are absent, in order to help the coordinators in the identification of the most critical, short term, medium term as well as long-term intervention measures that need to be undertaken. Business enterprises revisit the common business operations and processes while developing business impact analyses. At the initial stage, the business first discusses the critical business operations through the creation of a set constituting every operational area of the business together with the SME associated with each area (Barnes, 2001). The role of the SMEs is to brainstorm then generate a set of questions to pose to other areas followed by a compilation of the results.  

Fidel Castro of Cuba (1959-2008) Research Paper

Fidel Castro of Cuba (1959-2008) - Research Paper Example Fidel Castro is the former political leader of Cuba; he has served tenure of governance from 1959 to 2008. Fidel Castro is popularly known for the Cuban revolution which brought him to power largely by public support. As with all revolutions, two perceptions of Fidel Castro commonly exist in recollections – one portrays him as a heroic leader rescuing his people from the evils of social inequalities and another portrays him as a blood-thirsty lunatic hound shooting his people just to avenge the disagreement with or disobedience for his thoughts. â€Å"The seed of revolution is repression† (Wilson). When the public realizes that they are being oppressed by the laws formulated for their betterment, an uprising or rebellion is most sure to follow. However, more often revolutions are long drawn and tiring as governments refuse to let go of power and public refuses to be led into deterioration. â€Å"It is impossible to predict the time and progress of revolution. It is governed by its own more or less mysterious laws† (Lenin). It is needless to say those in power consider the uprising as evil while those in oppression consider the powerful as evil. Fidel Castro was the son of an illiterate sugar plantation owner. His parents wanted him to get education and eventually enrolled him in a boarding school. His teachers soon realized that Castro was an intelligent student and all-rounder athlete. He graduated in Law and initiated his practice as a lawyer in Havana, the capital of Cuba (Simkin). The conditions that led to his rule stemmed from his inclination to uptake court cases of poor and oppressed individuals who could not afford to pay him adequately. Consequently, Castro was financially unstable. However, this instability and the increasing numbers of cases with poor people involved made Castro realize the injustice prevalent against the Cuban nationals (Simkin). At the time, United States had a large holding in Cuba lands in the form of business properties. Most of those benefitting from these economic activities were foreign people while the vast majority of Cuban people were forced to live in poverty or difficult conditions. Castro saw this as an abuse of Cuban resources and people and set off on his political journey to rectify this error (Simkin). Castro was able to gain control of the governance through his political and rebellious course of action. Initially, he joined Cuban People’s Party in 1947 to put in his efforts in the social revival of Cuba. The party’s motives largely attracted Castro as these were consistent with his own goals. The party pressed for reforms whereby the corruption and injustice would be rectified, unemployment and poverty catered to and obnoxiously low wages looked on for improvements. His patriotism and passion quickly brought him to the forefront of the team. His interpersonal skills made him a hero in the eyes of numerous Cuban people who supported him in his motives till the very end (Simkin). In 1952 when the elections were scheduled to be held, Castro was a member of Congress for the Cuban People’s Party. This party was the most liable to be selected for the formation of the upcoming government. However, General Fulgencio Batista intervened in the elections with the help of armed forces and took over the control of the country’s affairs. This infuriated Castro and his fellow members. He was soon seen plotting against Batista’s make-do governance. Within a year in 1953, Cas tro attacked the Moncada Army Barracks with the help of 123 other individuals, both men and women (Nosotro, 2010). With a compliance of only 123 individuals, Castro did not stand a chance against the organized armed forces of Batista. Soon the rebellion was suppressed with eight killings during the battle and numerous killings after that. Castro repeatedly got lucky when those individuals in charge of him continually disobeyed orders of assassinating him. The news quickly

Research this questions Assignment Example | Topics and Well Written Essays - 1000 words

Research this questions - Assignment Example A report of a research project in a specialist journal will mostly be longer complete with extensive citations to additional research. A report in Financial Times, on the other hand, will be shorter with few citations and may not cite additional research (Grinnell & Unrau 2011, p.149). A report presented in Financial Times will mostly be written by a reporter, journalist- almost anyone. On the contrary, a report of a research project in a specialist journal will mainly be written by either professionals in the field or scholars (experts). Similarly, a report of research project in Financial Times will mostly be written using non technical language. There is the use of an entertaining language to arouse general interest and little documentation (bibliographies) (Kawa-Jump 2003, p.50). The language may also be partially complete with eye catching illustrations to elicit an emotional response. A report in a specialist journal, on the other hand, follows an in-depth research and is written using technical language. In addition, a report in a specialist journal will feature original research studies, bibliographies and references with a language that is objective (Kawa-Jump 2003, p.51). Every research undertaking has philosophical and theoretical ancestry and the foundation and encompasses ontological assumptions and epistemological assumptions (Bryman & Bell 2007, p. 16). A research philosophy refers to the principle on how the data dwelling a certain phenomenal is to be collected, analyzed and used. The key philosophical paradigms that distinguish key components within a research undertaking include positivist derived from natural sciences and characterized by the testing of hypothesis constructed from existing theories (Colwell 2006, p.188). Constructivist, on the other hand, holds that researchers understand situations based on their individual experiences, memories,

Management Essay Example | Topics and Well Written Essays - 1000 words - 20

Management - Essay Example Currently, people at Mr. X’s hotel owing to his highly profitable management style share mutual goals, which is a kind of trend that results in delivering real value to customers. Following discussion will demonstrate key features of my interview with Mr. X and also explain how his experience added to my knowledge of management. Many factors internal and external to an organization can influence the role played by mangers in carrying out their job. Success of a company depends a lot on if a manager is a good planner and has a considerable experience in planning functions or not. Sometimes managers do not find it easy to fully commit themselves to their plans which can adversely affect both short and long-term goals of a company. Apart from managers’ inherent capabilities, it can be factors external to an organization like the state of an economy or a fiercely competitive business environment which can affect the role played by managers. Bad economy can prevent a manager from good planning. The essence of Mr. X’s narrative was that a manager should essentially view him/herself as a conscientious leader. This is because an ethically and socially responsible leader always remains keen on participating with his/her employees. This participative style is the key to sustain success in any organization. Mr. X also described different management styles to me. Some organizations are run like tribes where managers primarily focus on paternalistic authoritarian management. Such managers develop aggressive-defensive cultures which thrive on the use of coercive prods. These coercive means are used by employers to force employees to complete tasks (Cheng 2006, p. 59). This negatively impacts the rate of employee motivation in an organization. Participative style on the other hand advocates the idea that every member of an organization

Directors in Film Industry Essay Example | Topics and Well Written Essays - 2000 words

Directors in Film Industry - Essay Example This paper will compare and contrasts the style and technique of two directors: Sergio Leone and Alejandro Jodorowsky. Sergio Leone and Alejandro Jodorowsky are considered as great directors as they were successful in their directors’ roles, which spanned over several decades. In particular, Sergio Leone managed to merge his own brand of epic myth-making and his movie-made dreams to create films that performed exceptionally well and earned the generic signature of their own. Although the films that he directed such as â€Å"the Good, the bad and the Ugly†, For a Few Dollars More, and A Fistful of Dollars† had initially been mocked as being nihilistically violent spaghetti Westerns, they stirred up the floundering genre which turned Leone into an internationally-acclaimed director (Frayling 47). Leone is not just considered a great director based on the films that he directed, but also based on the huge influence that he had in the film industry from the late 1960s until the time of his death in 1989. More importantly, Leone is credited for establishing a parallel filmmaking education thereby inspiring and nurturing many upcoming artists in the industry. His creativity made him to be adored in the film industry; in particular, the film titled â€Å"A Fistful of Dollars† (1964) was a sheer display of creativity. This film was centred on a gory conflict that involved a sly gunslinger and rival families and was a re-imagination of hallowed Western myths. The movie had pastoral settings accompanied by folk instruments, sound effects, and surf guitar. It is the subsequent films that he directed that sealed his status as one of the world’s premier directors. A more expansive sequel that he directed â€Å"The Good, the Bad, and the Ugly† (1966) was popular in Europe and America despite criticism from some quotas that he was desecrating the Western. Besides, this film revived Hollywood’s interest regarding the ailing genre , thereby creating avenues for new cycle of Western critics (Frayling 105). Like Sergio Leone, Alejandro Jodorowsky was an equally great director and he made his mark in the visual arts and film industry. Most cult cinema enthusiasts venerate him and his contribution in the film industry is acknowledged wide and far. His films presented magical and strange visions that cannot be understood or categorized easily. It is important to note that his role in the film industry was informed by his life experiences and beliefs. Particularly, Jodorowsky was informed by his spiritual journey (Cobb 38). Therefore, it is not surprising to see his cinematic output being filled with a hybrid blend of religious provocation and mysticism, as well as violently surreal images. Not only did his films provide entertainment to the audience, but also inspired youth counterculture movement specifically in the late 1960s and some early years of 1970s. His greatness is depicted by the fact that unlike other directors who were celebrated as contributors in critical establishment, Jodorowsky gained his prominence by bringing esoteric and surreal sensibilities to the screen through his controversial films such as El Topo, and Fando y Lis. His greatness is also depicted in the multiple capabilities that he had: he wrote films, he starred in some of personal films, as well as scoring and directing the films. Additionally, he brought new ideas and

The Ku Klux Klan Term Paper Example | Topics and Well Written Essays - 1000 words

The Ku Klux Klan - Term Paper Example According to Newton (202); however, the activities were surpassed by growing neo – Nazi organizations in the United States in the 1990s and in the early 2000s. The Ku Klux Klan was basically based in the Southern states of America where they targeted the African Americans set free after the American Civil War. The Klan had never considered the former slaves as being free and they terrorized the African Americans to maintain their supremacy as well as to express their anger at the freedoms granted to these former slaves. The root cause for their actions was that although America experienced great economic prosperity after the Civil War, not much of the wealth generated filtered to the South and it was the racism, mixed with anger at their economic plight that inspired the activities of the Ku Klux Klan. The Klan was a violent organization and they burnt the churches of the African American population, murdered, raped and castrated those who they targeted and they were rarely ca ught because most senior law enforcers in the South were also high ranking Klan members or were sympathetic to its aims. According to Bullard (9), the earliest branch of the Ku Klux Klan was created in Pulaski, Tennessee in 1866 and most of its leaders had been previous members of the Confederate army in the Civil War. During the next two years after its founding, they tortured and killed African – Americans and those whites who were sympathetic to them. Immigrants, who the Klan blamed for the election of radical Republicans, were also targeted and between 1868 and 1870, the Ku Klux Klan was instrumental in the restoration of white rule in the states of North Carolina, Tennessee, and Georgia. West (110) states that the original objective of the Ku Klux Klan was to stop the African American people from voting so that white domination of the Southern states would be maintained. After all-white governments had been established in the South, this group continued to undermine the power of African Americans by attacking successful black businessmen and by stifling any attempt to form black protection groups such as trade unions. Since the Ku Klux Klan had achieved its main objective in the Southern states, by the end of 1871, the organization had practically disappeared. In addition, after its formation, the Klan quickly became a terrorist organization in the service of the Democratic Party and white supremacists and that its main goal was to destroy Congressional Reconstruction by either murdering blacks and some whites who were in active Republican politics or educating black children Gitlin (133). They burned churches and schools and drove thousands of people out of their homes and because local law enforcement representatives were incapable or reluctant to stop them, Congress approved the Force Bill in 1871 giving the Federal government the authority to take legal action against the Klan. Dedicated prosecutors managed to win convictions and break up Klan activity and although relatively few people were punished, federal action did put an end to Klan activities, at least for a while. Maclean (23) states that the Ku Klux Klan was reorganized in 1915 by William Simmons, a preacher who had been influenced by the book The Ku Klux Klan written in 1905 by Thomas Dixon and a film version of the book,

Population Change And Resource Cousumption Essay Example for Free

Population Change And Resource Cousumption Essay Introduction The Islands of the Caribbean has for centuries been enticing to travelers and a major tourist destination. The islands are very famous and popular for their stretches of beaches with soft sand and the easy life that the island offers. The islands are located at the south east region of North America towards the Eastern side of Central America. The Caribbean consists of over 7, 000 islands. The islands are a chain that is 2, 500 miles long and over 160 miles wide. These islands have enclosed the Caribbean Sea. The islands support a very exceptional diversity of ecosystem. These however have been endangered by water pollution, human encroachment as well as deforestation, McGranahan, G., S. Lewin, (1999). The map below shows the islands of the Caribbean. The Caribbean Population change The population in the Caribbean has been growing tremendously. It is approximated that the population has increased by 85% for the years between 1970 and 2001.This is approximately an increase from 285 million people to around 528million people. Over this same period, the annual population growth rate has fallen from 2.5% to 1.5%. This is largely attributed to urbanization, factors to do with social development and improved programs of birth control, Leakey, Richard and Roger Lewin, (1996). The majority of the population in the Caribbean is more concentrated along the coastline where the land terrain is gently sloping. Consequently the high population, along the Caribbean coastline can result to high pollution of the water supply by the facilities for sanitation which more often than not will be located close to the water sources. The figure below shows the population size in the Caribbean islands by country. Pos Country Population 1 Â  Cuba 11,382,820 2 Â  Dominican Republic 9,183,984 3 Â  Haiti 8,528,000 Â  Puerto Rico (United States) 3,955,000 4 Â  Jamaica 2,651,000 5 Â  Trinidad and Tobago 1,305,000 Guadeloupe (France) 448,000 Martinique (France) 396,000 6 Â  Bahamas 323,000 7 Â  Barbados 279,000 Â  Netherlands Antilles (Netherlands) 183,000 8 Â  Saint Lucia 161,000 9 Â  Saint Vincent and the Grenadines 119,000 Â  United States Virgin Islands (United States) 112,000 10 Â  Grenada 103,000 Â  Aruba (Netherlands) 99,000 11 Â  Antigua and Barbuda 81,000 12 Â  Dominica 79,000 Â  Cayman Islands (United Kingdom) 48,000 Â  Bermuda (United Kingdom) 64,000 13 Â  Saint Kitts and Nevis 43,000 Â  Turks and Caicos Islands (United Kingdom) 26,000 Â  British Virgin Islands (United Kingdom) 22,000 Â  Anguilla (United Kingdom) 12,000 Â  Montserrat (United Kingdom) 4,000 Source UNEP, (2000): Access to water in the Caribbean Water access in the Caribbean is insufficient. This is more so in the rural areas and among the poor population. By the year 2004, it was approximated that at least 9% of the Caribbean population or 50m million people had inadequate access to the supply of water, Shiklomanov, (2000). In addition it was also approximated that 132 million people translating to 23% of the population had inadequate access to sanitation. The accessibility of water supply still remains unpredictable to date considering the financial constraints of the local and central government in the Caribbean and the inadequate finances in the service providers sector. The Caribbean islands have over the years greatly caused water pollution due to poor sanitation. Â  For instance, in the Caribbean, only an approximate 50% of the population can be able to access the sewer system. This is quite alarming; with emphasis on the fact that even the existing sewer systems are not at most instances functioning properly.26 percent of the Caribbean population uses other different sanitation forms like septic tanks and variety of latrine types. The lack of fresh water in the Caribbean can be attributed to the problems of inadequate resources in the forms of finance and human capital. However, demographic and physical factors also contribute in that; there is a shortage of a base for natural resources and limitation of surface areas, Hopfenberg, Russell and Pimentel, David, (2001). For instance, there is limited space for fresh water, arable land, and convectional sources of energy and mineral resources. The Caribbean is also vulnerable to natural disasters, which compromise the availability of the water recourses within the islands. Types of Caribbean water use In the Caribbean, water is used both for domestic purposes and economic use. The water is used especially in the farming of bananas and cotton among other crops. The use of water per capita in the Caribbean varies from one country to another. It is also different in the various urban areas, rural areas. It also varies depending on the numbers of people with public taps, house connection or even where there lacks an improved water source. It is estimated that in average the water use in the urban areas is approximately 240liters per capita every day. This level of water use is as high as the water use in the United States. It is also two times higher than water use in Central Chile. The Quality of Water The quality of water in the Caribbean is poor even to those people that can access it. This is clearly indicated by the intermittent water supply within the countries in the Caribbean. There is also very low pressure of the water and in fact, the drinking water is of low quality. M. Wackernagel, M., Manfreda C., and Deumling D., (2002). However, there is some difference on water qualities some of the countries and cities, some of the cities and countries have good quality water and a consistent supply and are on par with the water quality and supply in the developed countries. Inspire of the high amounts of rainfall received in the Caribbean islands, the availability of fresh water is quite a big problem. The island commonly goes through severe shortages of fresh water. This is especially so because of the limited storage capacity for storing water to be used during the dry periods. Â  It is not possible to construct large water reservoirs since the land resource is scarce. More over, the heavy down pours accompanied by very steep topography, soil that is easily eroded, river channels that are short, all can contribute to heavy siltation of the water reservoirs reducing the capacity of water storage even further. In the Caribbean, people often depend on ground water though only limited quantities of this important resource is available. The fact that the islands in the Caribbean are surrounded by salty water makes fresh water unavailable even from underground sources. Water problems and the potential solutions in the Caribbean The lack of access to quality safe water The problem of water safety in the Caribbean can be solved. This can be done through the desalination of the sea water that surrounds the island so that there is a constant supply of quality and fresh water. However, this would call for the use of high technology which is very costly and expensive. The technology may not be available in the Caribbean but it would be a good solution to the water shortage in this area. In the recent past however, the Caribbean has improved in terms of water access, for instance it is estimated that water access has increased from 33% of the people in the year 1970 to an approximate 85% in the year 2000.This then implies that almost seventy seven million people are still lacking the supply of water in their houses. Lack of Access to Sanitation Sanitation is very important to any healthy population; a proper sanitation system should be put in place to ensure that the waste from the Caribbean island is disposed appropriately. Since most of the people live along the coastline, the sewer systems should be located away from these areas to prevent or even stop polluting the surrounding water sources, Kurlansky, M. (1992). Â  For example, a large portion of the population uses septic tanks and latrines, the rest of the people do not have safe access to sanitation. Some of the people in the Caribbean use underground water resources and this can be contaminated by poor sanitation facilities. Failure to treat sanitation waste In the Caribbean, only the sewage and waste of at least 14% of the homes gets treatment from the local plants. The rest of the waste finds its way down to rivers, oceans, lakes and the aquifers at located underground. This is a health hazard and risks the aquatic life within the region. It has the potential to damage the ecological system. To curb this problem, all the sewage and related waste should be treated with the available sanitary plants. More of such facilities should be put up to immediately stop the waste from draining to the water bodies. This way the available water sources will be clean and free of contamination. Service provision The authority of provision of sanitation and clean water rests in the hands of either the national or regional companies or the municipalities. Consequently, the municipalities that are larger have established municipal or even inter-municipal utilities for the public use, Ron N., (2006). The finances from these utilities are kept separately from the larger finances of the cities. This has caused misunderstandings and mismanagement of the public facilities. The system should be streamlined so that there is no confusion in the provision of the utilities and that efficiency and effectiveness is maintained. It should be cleared up on the roles and responsibilities of the various authorities that mange and regulate these essential utilities. Ground water Lack of water reservoirs in the Caribbean call for the use of under ground water sources. These sources do not have enough water supply but they help to put the water problems at manageable levels. However, the ground water is threatened by pollution and over exploitation, Kurlansky, M. (1992). The available aquifers have been over used or polluted by the agricultural activities and mining. The under ground water sources should be taken care of and at all cost not be polluted. The aquifers are of utmost importance in the Caribbean and the government and other non-governmental organizations should come to the aid of these resources. Population control The population in the Caribbean is over concentrated within the costal areas. The resources within this coastal region are over stretched and very vulnerable to pollution and over use. Â  Efforts should be done to see that the population is evenly distributed or that the facilities and especially sanitation in the over populated areas increased. By over stretching the facilities to beyond the possible limits, the Caribbean is putting the future of its population’s health at a risk, Rogozinski, J (1999). Conclusion The Caribbean is a fascinating series of island with a lot of economic activities especially tourism. The islands however are faced with a population problem and the scarcity of quality and clean water sources. Most of the available sources like the underground aquifers are over used or even polluted. The sanitation facilities within this region are very wanting and a lot has to be done to keep water problems at a distance in these very attractive islands, Shiklomanov, (2000). Â  References Rogozinski, J (1999): A Brief History of the Caribbean, New York Kurlansky, M. (1992): A Continent of Islands: Searching for the Caribbean Destiny, Addison-Wesley Publishing Ron N., (2006): The Little Green Handbook: Seven Trends Shaping the Future of Our Planet, Picador, New York Wackernagel, M., Manfreda C., and Deumling D., (2002): Ecological Footprint of Nations Hopfenberg, Russell and Pimentel, David, (2001): Human Population Numbers as a Function of Water Supply, Environment, Development and Sustainability Shiklomanov, (2000): Appraisal and Assessment of World Water Resources, Water International UNEP, (2000): Global Environmental Outlook, Earth scan Publications, London, UK Leakey, Richard and Roger Lewin, (1996): The Sixth Extinction: Patterns of Life and the Future of Humankind, Anchor, McGranahan, G., S. Lewin, (1999): Environmental Change and Human Health in the Caribbean, Stockholm Environment Institute, Stockholm, Sweden

Analysing marketing strategy at Morrisons

Analysing marketing strategy at Morrisons Marketing strategy is a technique of focus on business capabilities and resources toward a defined task which leads the organisation toward sale promotion and target marketing place. Marketing strategies are the combination of product advertising, distribution, pricing, relationship administration and other essentials; identifies the companys marketing objectives, and make clear how they will be accomplished, preferably inside a fixed time. Marketing strategies are concluding the target market division, positioning, marketing mix, and distribution of resources. In recent years, several conceptual frameworks have been developed to better understand the processes of strategy formulation, and for such processes, the term strategic marketing is used to describe the decisions taken to develop long-run strategies for survival and growth About Morrisons We are the UKs fourth biggest food retailer with  403 outlets. Our business is primarily food and grocery. distinctively the company resource and practice most of the fresh food that Morrisons put up for sale through their own manufacturing services, giving us close manage over provenance and quality; and the company have new people preparing extra food in store than any other retailer. Every week nine million customers pass through our doors and 124,000 colleagues across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day. Definition of Strategic Marketing Marketing Strategy is a procedure that can permit an association to give attention to its restricted assets on the greatest opportunity to increase sales and achieve a sound competitive edge. (Baker Michael 2008) Principles of marketing strategies People Oriented Marketing The purpose of marketing strategies is to create the added advantage of the company. The strategies that are supported to the customer orientation is the most important one because the customer is the king of market. The Cost Of Something Is What You Give Up To Get It. Marketing strategies are planned according to the pricing of their products. Company set their pricing that are supported their products and customer are likely to buy it. Reward System Strategies Strategies are prepared to satisfy the customer and employees. Bonus Cards, loyalty cards are the rewards that organisation gives to their customers just to retain them. Competitive Advantages Marketing strategies are prepared according to the competitive advantage of the competitor. Marker Base Assets Marketing strategies are supported to the brand name, brand image, company name and then cash them to gain advantage. Vision of Morrisons food specialist for everyone Food specialist We really understand food we know where it comes from; we pack it and make it in our factories; we make it in our stores; and we employ craft skills in every store. For everyone Great food which is also: great value; and for every day, not just special days. This vision is supported by our brand values and strategic objectives. Brand value Our brand values are important to delivering our strategy and underpin all our strategic objectives. Fresh, Value and Service are discussed in the right-hand box above. SMART Analysis: SMART is an acronym which tells us that when ever we set any companies objectives they should be ,S =Specific M= Measurable A = Actionable or Achievable R = Realistic T = Time Frame Morisons strategy maintenance things trouble-free: Our vision to be the Food Specialist for Everyone is at the presentbecomes superior. Morrisons regular spotlight on freshness, great worth and wonderful service is alluring to more and more people. The company now more closer to the customers. http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/FreshValueChart.jpg Morrisons share of UK grocery marke In 2009/10 the share of morrisons was worth of 90.2bn in the market. Morrisons market share continues to increase as we move from National to Nationwide. Morrisons market share(percentage %) 2007 2008 2009 11.9 12.1 12.3 Morrisons share of grocers UK 2010 (percentage %) http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/graph_shareOfGrocers.gif Morrisons market share intensification was superior than the whole market growth year-on-year and as a outcome we grew market share. The crown four superstore shared accounted for around 76% of the market. (Source: Kantar Worldpanel) Porters five forces New comers Morrisons have also a fear the new entrents in the market because the company is now on growth stage. Competitors Another important issue is the competition in the industry or sector.there are a lot of competitors in the market and this is the big therat for the company. Suppliers Suppliers are also affect the companies strategies.in this industry suppliers are strong and they have a strong bargaining power. Customer The potentional customers have a planty of options to buy the product.the competitors of the morrisons like tesco and asda are market leaders and they are offering the cheap products.the power of customers is also affect the Morrison,s marketing strategy. Substitute products There are many others compnies are offering the same products which are offering the morrisons so this thing is also affecting the morrisons marketing strategy. SWOT Analysis SWOT analysis in the technique to understand the internal and external analysis of the company that tell companies strength, weaknesses, opportunities and threat of the company. STRENGTH Market share growth in 2009/10 http://www.morrisons.co.uk/Corporate/2010/AnnualReport/_assets/ims/graph_marketShareGrowth.gif acquirement of co-operative stores Opening of 34 new stores Food expert expert in food Owen supply chain Own distribution channel Morrison structure for food Owen stuffing factories In store grounding of food Quickest go around time among order and delivery Employees education programme (MBA) WEEKNESSES Lack of the customers trust Very less number of stores Less Advertisement Little bit high pricing OPPORTUNITY Home Delivery extension of small stores to cover the more customers start the new business line as Morrisons pharmacy Move into non-food retailing in the UK. Entry into new retail segments, such as drugstores, department stores, speciality units Increase the number of stores to cover the more population areas THREAT Low pricing of competitors Communication is weak High competition Open market for entering new competitors Purchasing of co-operative store are not maintain Morrisons standard Uncertainty will affect the sale and profitability of the company Competitive Analysis Competitive analysis conducted for the comparison of company to the other different companies/ competitors. It tells the company that where their products are and where the other have, they are in the good position are their competitor. Competitive analysis is tells advantages and the weaknesses of the companies over the competitors. Morrisons have strong competition with Tesco, ASDA, and Sainsbury etc. Boston Consulting Group Matrix Star High growth business or products that competing the market where they have competitive advantage/ edge as compare to the competitor. Normally heavy investments are required to exist in the market. Morrison may not fall in this part of the matrix. Cash Cows Business growth is low or product having relative market share. There is normally low business and little investment is required to retain in the market. Good leadership and strategies are required for growth. Morrisons is in this area of matrix. Question mark Business or product have low market share but exist in the high growth market. Businesses in this area are required high investment but they have potential to grow high. Management have to make some growth strategies that Morrison have done and now in the growth position of the market. Dogs Businesses or products have low market share and unattractive market. Business fall in this area may generate profit to come on breakeven point. MARKETING STRATEGY OPTITIONS Pricing strategies There are number of pricing strategies that companies used in according to their purpose that are fit and matched with objectives and goals. The strategies are: Premium Pricing Economy Pricing Penetration Pricing Psychological Pricing Skimming Pricing Captive Product Pricing Product Bundle Pricing Promotional Pricing Geographical Pricing Morrisons are used various pricing strategies from the above mentioned strategies. Economy Pricing Morrisons are using this strategy in their products that are daily use items. All most all the grocery items are under economy pricing scheme. Psychological Pricing Morrisons are also adopting this pricing technique just for psychological impact on the customers. For example 99P Promotional Pricing Morrisons are using this strategy for promotional items. Example: buy 1 get one free or two item 2 pound etc. STP Strategies STP is another type of marketing strategies that companies kept in mind while formulating its marketing strategies. STP stands for S- Segmentation T- Target P- Positioning Segmentation Demographical Geographical Psychological Behavioural Demographical Uk is a multi culturel country.according to this morrisons set its strategies.company divided its market according to thr race,gender and age etc.for example i many places where Asian people are living they are providing those products which the people like.they are giving a very carefull attention to this strategy becausr when the company fulfil the need of the people then they can attract more and more people. Geographical Company divided its area into different parts than these subareas are also divided into regions. Morrisons have divided its UK market into 4 parts that are the states then these are divided into cities and then cities are divided its sides like central, north, east, west, northwest etc.in this way it is very easy for the company to give proper attention to all sites. Distribution and channel strategies Morrisons have their own distribution channel that is use to deliver its products to the retail stores for the end use of customers. Fresh foods are taken from own forms than they distribute to the concern factory for packing and finally distribute to the retail stores effective and efficient use of the supply chain management.they have also a strong back up if some problem arises.they are paying a lot of attention to its distribution network. DIFFERENT STRATEGY OPTIONS Morrisons have a different strategy options to stay in the market because morrisons is the fourth largest retail store in the uk market.morrisons is now trying to adopting the mixture of three strategies.these are differentitation,cost leadership and focus.morrisons regularly offereing different cheap offeres to attract more and more customers.they are also offereing planty of products for a special age group people.in which they are adopting the focus strategy.morrisons are offering many services to its customer like free eye check up to attract more and more people or customers. Task 3: Implication of changes in the marketing environment for organization The change in marketing: The marketing is the big aspects for any company so the NESTLE making the marketing strategy to attract there customers by there advertisements. Because every one want to see their Childs happy and healthy and the NESTLE is doing that and they are getting the attention of the moms by their baby healthier marketing advertisements. Advertisement marketing of the NESTLE is getting the good business, Every day they want to make moms happy. The effectives areas for the organizations changes: The company cannot bring the change in without their participants and stack holders, directly effected are the big responsible for the organizations change. The employee motivation is most effective way for the organizations step to go to success and the NESTLE has a big motivation for their employees because they are a good motivator for the moms. Customers satisfaction is a need for good company if your customer happy then you will be happy and in the world of competition the NESLTE is providing that satisfaction by their healthier products. Inter departmental collaboration is the big concern of the organizations achievements because they are the all internal factors for the organization. Now we are going to discuss the companys affective areas where the marketing will be effect. The company NESTLE has the big share in the world business because the people like the milk range of this company to make their kids healthy. The company is going to meet his objectives and the customers aspects because it is fulfilling the needs of the peoples. The marketing environment is a marketing term and refers to all of the forces outside of marketing that affect marketing managements ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the microenvironment. These are the factors which can changes the marketing plans by these factors any organization bring the changes in there marketing environments. Micro environmental aspects: The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitor, and publics. The company aspect of microenvironment refers to the internal environment of the company. This includes all departments, such as management, finance, research, purchasing, operations and accounting. Each of these departments has an impact on marketing decisions. For example, research and development have input as to the features a product can perform and accounting approves the financial side of marketing plans and budgets. The company supplier: The suppliers of a company are also an important aspect of the microenvironment because even the slightest delay in receiving supplies can result in customer dissatisfaction. Marketing managers must watch supply availability and other trends dealing with suppliers to ensure that product will be delivered to customers in the time frame required in order to maintain a strong customer relationship. The people: Marketing intermediaries refers to resellers, physical distribution firms, marketing services agencies, and financial intermediaries. These are the people that help the company promote, sell, and distribute its products to final buyers. Resellers are those that hold and sell the companys product. They match the distribution to the customers and include places such as wall-mart, Target, and Best Buy. Physical distribution firms are places such as warehouses that store and transport the companys product from its origin to its destination. The customer: Another impact of micro environment is the customers. There are different types of customer markets including consumer markets, business markets, government markets, international markets, and reseller markets. The consumer market is made up of individuals who buy goods and services for their own personal use or use in their household. Business markets include those that buy goods and services for use in producing their own products to sell. This is different from the reseller market which includes businesses that purchase goods to resell as is for a profit. These are the same companies mentioned as market intermediaries. The government market consists of government agencies that buy goods to produce public services or transfer goods to others who need them. International markets include buyers in other countries and includes customers from the previous categories. The departmental people: The final aspect of the micro environment is publics, which is any group that has an interest in or impact on the organizations ability to meet its goals. For example, financial publics can hinder a companys ability to obtain funds affecting the level of credit a company has. Media publics include newspapers and magazines that can publish articles of interest regarding the company and editorials that may influence customers opinions and our mostly products are selling on the public advertisement because the people are the too much concision about their health. The macro environmental aspects: The macro environment refers to all forces that are part of the larger culture and affect the microenvironment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture. An other thing in NESTLE refers to studying human populations in terms of size, density, location, age, gender, race, and occupation. This is a very important impact to study for marketers and helps to divide the population into market segment and target markets. Markets: Every market impacts have different characteristics and causes they find important. This can be beneficial to a marketer as they can decide who their product would benefit most and tailor their marketing plan to attract that segment. The market could be made by the company itself because if you are selling your product as much you want then you can drive the market by yourself. Demography covers many aspects that are important to marketers including family dynamics, geographic shifts, work force changes, and levels of diversity in any given area. Another aspect of the macro environment is the economic environment. This refers to the purchasing power of potential customers and the ways in which people spend their money. Natural: The natural environment is another important impact of the macro environment for the organization. This includes the natural resources that a company uses as inputs and affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention. As raw materials become increasingly scarcer, the ability to create a companys product gets much harder. Also, pollution can go as far as negatively affecting a companys reputation if they are known for damaging the environment. The last concern, government intervention can make it increasingly harder for a company to fulfill their goals as requirements get more stringent. Technical: The technological environment is perhaps one of the fastest changing factors in the macro environment. This includes all developments from antibiotics and surgery to nuclear missiles and chemical weapons to automobiles and credit cards. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They must stay informed of trends so they can be part of the next big thing, rather than becoming outdated and suffering the consequences financially. Political: The political environment includes all laws, government agencies, and groups that influence or limit other organizations and individuals within a society. It is important for marketers to be aware of these restrictions as they can be complex. Some products are regulated by both state and federal laws. There are even restrictions for some products as to who the target market may be, for example, cigarettes should not be marketed to younger children. There are also many restrictions on subliminal messages and monopolies. As laws and regulations change often, this is a very important aspect for a marketer to monitor. Culture: The final aspect of the macro environment is the cultural environment, which consists of institutions and basic values and beliefs of a group of people. The values can also be further categorized into core beliefs, which passed on from generation to generation and very difficult to change, and secondary beliefs, which tend to be easier to influence. As a marketer, it is important to know the difference between the two and to focus your marketing campaign to reflect the values of a target audience.

SMART Goals for Career Planning

SMART Goals for Career Planning The smart goal involved to the establishment of specific, measurable, achievable, realistic and time targeted goals. My career goal is to work in the organization where I can utilize my marketing skills that I have learned from my educational course program. This smart goal can make me to work with the organization with the suitable marketing skills for the success of my organization. This smart goal was an effective process for me in making process by means of ensuring that participants in a group with a common goals. This goal helped to my career by working towards my own objectives that included the career based goals for me. This goal setting was also the major component of personal development and it established the positive relationship between identified goals and performance in the organization. Hence smart goal can help to achieve my career goals in the organization (Jeffrey H. Greenhaus, 2009). Action Step 2: Research the Career Field That Interests Me I am interested in marketing career field in order to achieve the organizational objectives as well as goals among global level. The marketing career field provided the technical ideas, case studies and strategies for making the perfect research for the success of marketing organization. The marketing field offered the various career opportunities and thats why it was easy for choosing marketing value, interest and personal style. The marketing field was to an entry level position as a market research analyst and in that I can utilize my strong quantitative as well as qualitative research skills and l interested in the marketing position with the strong organizational and interpersonal skills. Action Step 3: Research Companies within the Field That Interest Me I have interested to work some marketing firms in order to developing my career, attitude and my life goal. Roy Morgan Research, Print Measurement Bureau, Psyma Group, IMRB International, Segment Y were the marketing companies with in the field that I have interested for working to improve my objectives with the success of organizations. I have interested to work in a marketing firms in one of these companies and after getting the opportunity, my pleasure will be enhanced the business of one of these organizations. I have also interested to work in marketing companies and because of this marketing level can decide the success of organizations. The marketing field was also the great filed to ensure the organization among global level. The marketing field organization can compete with the global organization with the suitable perfection and quality as well as quality. Action Step 4: Research the Positions within the Organizations That Interests Me I have researched many positions within the organizations and but I have interested to get marketing distribution positions within the companies. The distribution position was the effective position in order to distributing the quality and quantity products as well as services within the organization. This position was also the one of four elements of marketing mix and it was the process of making the products and service available for consumption by a consumer or by the business user and I can develop the marketing position of organization by means of distributing high quality products and services. I can also motivate the marketing department by means designing the most suitable channels for the products of firm and offering higher margins to the intermediary and special deals. Action Step 5: Create a List of Networking Contacts Job obtained through networks Advertisements, direct contact with companies, employment agencies, college career services. Percentage of jobs through networks 52 % of people obtained jobs through networking and 42% of people obtained the jobs by other sources. Previous co-workers list Seller, Computer association, associative editor, distributor, sales administrator were the previous co-workers in the organization. Hired professionals list Accountants, banker and attorneys were hired by me in the organization in order to make organizational environment success as well as quality production and service. Action Step 6: Create a List of Professional Organizations Associated with My Target Career Field Association for Manufacturing excellence, Association of International Product and Management, Color Marketing Group, Institute of Management Accountants, International Association of Business Communicators were the professional organization that associated with my target career field. These professional agents or organizations make the marketing field perfect and they helped to the enhancement of marketing section in the organizations. My career will be successful by means of these professional organizations. Action Step 7: Schedule Information Interviews/Job Shadowing The best ways to gather the real world information about chosen field were informational interviews and job shadows. The steps for the informational interviews were figuring out whom and how to ask for an interview, conducting the interview as well as sending a thank you note. Initially, the organization has to announce the informational interview date by advertising. Scheduling the information interview included the duration for conducting the interview and the starting time for an informational interview was from 9.00 am in organizations. The informational interview included the way to find the effective people by means of asking the business field questions. During the informational interview, it was necessary to ask potential information interview questions in order to conducting the interview successfully. After the interview, it was essential to sending the thank you note to the person and to make the opportunity to talk with the person positively in order to approach the perso n. Action Step 8: Determine Next Steps After the interview, the asker must approach the person positively in order to motivate them. Then interviewer must say that the interview care will be sent for u to the person for getting the job. The positive approach of interviewer to person will provide the ethical environment to person. The thank you letter was the general format in all information interviews in order to satisfy or motivate the person and it was also used to convey additional information including experience, training the person forgot to mention during the information interview. The e-mail was the appropriate tool in order to send the feedback letters or thank you letters (Kandula, 2006). Action Step 9: Enter Formal Application Process The formal application process was the significant one when making the access application and it was used to ensure the existing application. The formal application process contained the personal information about another person and this process also concerned another persons business, commercial, professional interest. This process concerned the research that had been carried out by behalf of another person. The application process had been entered to carrying out the information of other organizational members and staffs. The formal application process involved the affairs of a government of the commonwealth or another state. PART-II:Â  Career Management Plan Part 1: Career Central Assessment Reflection I could gain insights about myself that I can enhance the organizational management and procedural aspects of organization. I can gain the organizational improvement by means of ensuring the organizational products and services. I can also concentrate to achieve the life career as well as goals. The planning implementation and achieving results, influencing communication teamwork, problems solving and teamwork as well as commitment and I challenged these aspects of results and I can resolve these challenges by making organizational innovation. My result influenced the learning experience positively at CTU. In CTU, the effective training, practices and learning were provided for making the perfect experience hence the result was an excellent experience at CTU. The result influenced the creation of smart goals positively by satisfying the objectives and missions. The result has the positive implication on the leadership style and the leadership style will be made effectively by the imp lication of result. Part 2: SMART Goals and Target Jobs and Employers My short term goal was to know about the aspect of marketing tool that will help to me in order to perform in marketing department of organizations. This short term goal can also achieve my life time careers and I want to become the marketing analyst in order to gain the marketing aspects. I have also identified three types of marketing jobs and organization that supported to these short term goals (Carolyn boyes, 2010). These three marketing jobs and organizations helped to achieve my marketing short term goals and these organizations will promote me to the position of marketing analyst. These marketing jobs and organizations can fit with the short term goals in the case of enhancing the career. The role of professional association that I have identified was supporting to the short term goals and the identified professional association promoted me to the position of marketing analysts by seeking particular profession for me. My long term goal is to become the marketing manager with the perfection and attitude for achieving my career goals with the success of marketing organizations. My long term goal was also to make the ethical environment in marketing field and make the quality production and services. The three marketing jobs and organizations that I have identified were to support for these long term goals by satisfying the careers and goals. The identified jobs and organizations made better marketing environment to long term organizations and also they made the opportunities for these long term goals. Part 3: Skill Development and Learning Plan The technical skill, human skill and conceptual skill were skills that were used to develop further to successful for meeting the goals. The technical skill involved in executing the budgeting, accounting and marketing outcomes. Human skill involved in the case of working with the marketing groups in order to lead the marketing department. The conceptual skill was to understand the various functions of marketing environment. These three skills will be developed by means of setting definitive goals, maintaining positive attitude, creating effective communication and so on.

Economic Development in three Urban Areas: Atlanta, Baltimore and Cleve

Executive Summary The following pages review the comprehensive strategies that have been used by the cities of Atlanta, Baltimore and Cleveland to improve their economic conditions. It should become apparent to the reader that the fate of each city is determined by many factors including historical events, the balance of power between stakeholder groups, the ability of the city to capitalize on federal programs and the relationships between the private sector and the community. Unfortunately, no clear winning strategy arose from each city’s economic development efforts; they all caused both gainers and losers.   Ã‚  Ã‚  Ã‚  Ã‚  Atlanta is a city that is led by business leadership whose main priority is to promote business interests that are at times at odds with the communities’ development. Baltimore, with very little private investment, relies heavily on its citizens' involvement whose collective bargaining and activism have hindered its political leadership’s attempts at growth. Cleveland has fallen victim to â€Å"ivory tower† leadership that has led to financial mismanagement and increased community frustration.   Ã‚  Ã‚  Ã‚  Ã‚  I have attempted to review the last decade in each city, and in the context of that city examine the strengths and weaknesses of their actions. The scope of this project is large. To focus the reader’s attention on the difficulty the cities have experienced in trying to meet their stakeholders’ needs and expectations, I have chosen to focus on a few specific actions that were taken in each city to promote economic development. This discussion is by no means exhaustive; additional learnings can be gleamed from further research. Atlanta Atlanta’s political and social structure and development has been characterized by what author Clarence Stone labels regime politics in his book Regime Politics: Governing Atlanta: 1946-1989. The regime’s determining factor is the loosely formed coalitions and collaborations between the white Atlanta elite and the black middle class leadership. The partnership (although the power was not balanced between the groups equally) has its beginnings in the 1940’s when astute white businessmen properly predicted the growth of a black middle class and a shifting in electoral power. Faced with two choices: to use their social and economic clout to fight the inevitable changes in politic... ...nnovation Study Suggests Metro Area Must Change its Priorities to Increase Prosperity.† Atlanta Journal & Constitution. Nov. 5, 2001. Shields, Gerard. â€Å"2 bills Aim to Bring BDC Into the Open; City Senators Want Agency's Meetings Accessible to Public; Mayor Opposes Measures; Proposals' Critics Say Business Dealings Require Secrecy.† The Baltimore Sun. February 21, 2000. Siegel, Eric. â€Å"Renewal Efforts Move at Slow Pace; Empowerment Zone Shows Spot Successes Five Years After Grant.† The Baltimore Sun. Jan 10, 2000. Smith, Jane. â€Å"A Dialogue on The Atlanta Project with Jane Smith, Executive Director.† The Inner City: Urban Poverty and Economic Development in the Next Century. ed Thomas Boston and Catherine Ross. New Brunswick, NJ: Transaction Publishers, 1997. pp. 291-297. Smothers, Ronald. â€Å"Cleveland Mayor Warns Newark an Arena Is No Cure-All.† New York Times. Oct 20, 1999. Stone, Clarence. Regime Politics: Governing Atlanta: 1946-1989. Lawrence, Ks: University Press of Kansas, 1989. â€Å"Videotape: The Cleveland Turnaround: Leadership In Action,† (Boston: Harvard Business Publishing Corporation, 1996). The Cleveland Today website. http://www.clevelandtoday.org/info/edit.html

McDonalds :: essays research papers

I.  Ã‚  Ã‚  Ã‚  Ã‚  Introduction McDonalds has always been a leader in the fast food industry. Through its dynamic market expansion, new products and special promotional strategies, it has succeeded in making a name for itself in the minds of the target customers. However, McDonald’s earnings has declined in the late 1990’s and 2000s. This is mainly due to a fiercely competitive industry and variety in customer tastes and preferences. II.  Ã‚  Ã‚  Ã‚  Ã‚  Statement of the Problem How can McDonalds increase its sales, market share and profits in a fiercely competitive industry? III.  Ã‚  Ã‚  Ã‚  Ã‚  Objectives McDonalds objectives are to reverse the decline of sales, to continue staying ahead of the competition in the fast food industry and to find new strategies that would help the restaurant successfully compete in the a fiercely competitive market. IV.  Ã‚  Ã‚  Ã‚  Ã‚  Areas of Consideration Situation  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Eating habits of Americans are changing  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Younger consumers are getting tired of fast food and are becoming health conscious  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Growing dissatisfaction with the quality aspect of fast food restaurants such as McDonalds  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Fast food is losing its sense of appeal to the large group of customers who frequently eat out Environment  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  another segment of the fast-food industry is comprised of a non-hamburger restaurants, growing trend is moving customers to non-burger sandwiches  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  increase in the fast-casual segment that includes restaurants that offer deli sandwiches and more upscale meals with more comfortable surroundings but faster Background  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  McDonalds has added new products on its menu  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Advertising message focused on tasty and nutritious food, friendly folks and fun  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Invested heavily in advertising and improving its public image  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Opened first domestic McCafe Customers  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  recognize the importance of drive-through customers (try to increase the speed of drive-through delivery)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Importance of heavy users of fast-food restaurants Threats  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  McDonalds cheap and greasy image Major Competitors in the Hamburger Segment  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Hardee’s that continually introduce new items in the menu and join the price-promotion burger wars  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Wendy’s International who has the strongest same-store-sales gains in recent years Major Competitors in the Non-Hamburger Segment  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pizza Hut that dominates the Pizza Segment  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  KFC that uses programs to attract kids and families to its food offerings  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Taco Bell that practice successful high-priced offerings V.  Ã‚  Ã‚  Ã‚  Ã‚  Alternative Causes of Action & Analysis In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry. Alternative 1   Ã‚  Ã‚  Ã‚  Ã‚  McDonalds should focus greatly on building good customer relationship and uphold customer retention. This is done by allocating time and budget in improving their resources and making changes that actually cater to their customers’ needs and comfort.

10 Ways to Prevent Accident

10 Ways to Prevent an Accident Accidents are unpredictable happenings that can catch anyone off-guard when you least expect it. That's why the simple, yet so overlooked prevention methods need to be taken into consideration before going on the road. 1. Carefully look both ways — twice — before entering an intersection. It’s easy to miss an oncoming car at first glance because it’s hidden by your car’s windshield frame. A second look only takes a second and it might avoid a serious collision. 2.Don’t accelerate into an intersection the instant the light turns green. This is a good way to get rammed by someone running the red light who’s coming from the other direction. 3. Look right before pulling out. After waiting for traffic from the left to clear before you make your right-hand turn, don’t forget to look to the right again just before you proceed. Pedestrians or cars may have suddenly materialized in your path while you were waiting to turn. 4. Anticipate unexpected changes in traffic.For example, if you’re in a fast-moving lane with empty road ahead and the next lane over is backed up, be prepared for impatient motorists to dart into the lane in front of you. 5. Know your blind spots. Find out where your blind spots are when checking the road behind you in your mirrors. You might have to turn to look directly into the lanes beside you to avoid missing something left undetected by your mirrors. This is particularly important when changing lanes — don’t just rely on your mirrors. 6. Watch other drivers’ blind spots.Practice extra caution when passing large vehicles, such as semi trucks, which have less maneuverability and even larger blind spots. If you can’t see a truck’s mirrors, chances are its driver can’t see you. 7. Watch for children and pets. Pay special attention to posted speed limits around schools and in residential areas; children and pets may unexpectedly dart into the street. 8. Don’t tailgate. Leave enough space between yourself and the car ahead of you, when traveling and when stopped. On the highway, this may save you from a fender bender.Remember to leave even more room if the roads are slick. If you stop on a hill behind a car with a manual transmission, the extra room may save you from being rammed if the car slides back. Leaving yourself extra room can also help you make a quick exit if you’re approached by a carjacker in a dubious neighborhood. 9. Keep your car operating safely. Don’t procrastinate about performing safety maintenance and repairs on your car. Check tire tread depth and pressure regularly. Have your brakes checked and wheels aligned as soon as they need it. 0. Go back to school. Go to a high-performance driving school to learn accident avoidance maneuvers and how to control skids. Understanding how to make your car do what you want it to do in emergency situations could save your life. These tips can help you prevent a car accident, although they are not fool-proof. You can control your own actions on the road, but not the actions of other drivers. Nevertheless, taking steps to keep your driving at its best can keep you – and others around you – safer on the roads. [pic]