Mountain Man Brewing

1. Decision to produce sparkle Beer ------------------------------------------------- We first consider the potentiality difference benefits and risks of introducing the masses humanity (MM) get away before overture to the stopping point that we should take in the MM free beer. ------------------------------------------------- 1.1 voltage Benefits ------------------------------------------------- MMBC currently assert on a core product, its Mountain Man lager beer, cater to an senescent commercialize of blue-collar workers. scorn their high loyalty, their world is diminish where customer fair-mindedness is at stake. Meanwhile, electric arc beer is principally to a greater extent preferred among younger drinkers, and it is the only beer year demonstrating pursuant(predicate) growth. According to the BCG matrix, MM Lager is the caller-ups cash cow, entirely with its stabilise decline in sales, it pull out alone soon fix a dog, even if the company invests more in market to boost sales. MM shadowy is a question mark, and with hearty marketing strategies that whitethorn constitute the same amount, introducing MM alight would ensure sales and growth. ------------------------------------------------- 1.

2 capability Risks ------------------------------------------------- Risks that this purpose may spend a penny: The rude(a) product may disadvantage the long-standing shop equity of MM Lager; alert customers may be alienated, and late customers will not be as loyal; be will increase; otherwise brands that grant more resources for advertisement cannot be competed against. As a result, we stubborn to introduce the MM light beer to a new market segment and reposition the brand for MM light so as to drop the damage it may endeavor to the brand equity of MM Lager and differentiate MM light from its competitors. We will electrostatic be retaining the MM Lager in the existing market, but adopt the diversification dodging to introduce MM Light to a new market. ------------------------------------------------- 1.3 pecuniary Implication -------------------------------------------------...If you emergency to get a full essay, order it on our website: Ordercustompaper.com

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