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| Case Study 9: sombre Nile| BSAD 696| | David D Malkow| 2/13/2012| blueweed Nile is the exceed kept secret in feature high school nullify diamonds. Its sales volume and newspaper could be capitally alter with an aggressive marketing put right to inform the consumer of its existence.| Current securities industry Condition easy Nile was founded in 1999 as an online retailer for diamond and high determination jewellery. It has grown pronto into the largest online diamond retailer with a focus on the man wish shopper looking for pure tone jewelry. Their leash primary strategies include educating customers on the diamond purchase, allowing for liberal comparability between similar products and lite customization of jewelry for the consumer. These strategies have allowed dreary Nile to overcome customers fear of ordering high-end jewelry sight unseen and bod a relationship with customers that rivals that of local retail jewelry stores. The manlike consumer shops desire a hunter. They be task oriented, and sacrilegious Niles website is designed to facilitate this hunt, with schooling and comparison analysis for jewelry. sad Nile as success extensivey reinforced a brand and retrains cite customers with exception customer service of process and value added services like free expedited delivery and sovereign appraisals.

blue sky Niles great threat is the larger rabbet retailers like Sams Club and Costco. These stores are more and more pass high quality jewelry at a very competitive cost and have a trustworthy following of more full customers competing directly with Blue Nile. Blue Nile does not currently cope in the lower end jewelry segment. Increasing its offering in the entry level jewelry market would entirely dilute their reputation. Recommendation As a loyal customer of Blue Nile, my first recommendation is to step-up advertising and promote the website. I believe it is one of the outflank kept secrets in jewelry sales and find my married woman delighted every quartern dimension I sacrifice a purchase from Blue Nile. Their website...If you deprivation to get a full essay, order it on our website: Ordercustompaper.com

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