Collaboration and Innovation at Procter & Gamble Case Study

Collaboration and Innovation at Procter & pretend CASE STUDY 1. What is Procter & Gambles business outline? What is the relationship of collaboration and innovation to that business strategy? i. follow and Gambles business strategy focuses on three main areas. This is to manage the popular the popularity of its existing marques by dint of advertising and marketing the extension of its brand to related products by developing new products and the creation of new brands from scratch.To light upon these, the company aims to facilitate collaboration between researchers, marketers and managers. ii. By hold dearing fundamental interaction among employees P&G fosters informed decision making and the sharing of ideas and nurture which ultimately leads the company to produce quality products. 2. How is P&G victimization collaboration systems to execute its business model and business strategy? key and describe the collaboration systems and technologies it is using and the benefits of each i.P&G researchers use cooperative tools to component vox in formattingion on various brands they have collected which on the wholeows marketers to admission charge this data to create better targeted ad campaigns and likewise managers access data shared t be equal to make informed decisions. ii. P&G use a suite of Microsoft products such as MS Outlook, MS SharePoint and others that have unified communication and integrate services through voice and data transmissions and allow for instant messaging, email and electronic conferences, weathervane conferencing with live meeting, and content management. P&G use social networking innovations -P&G uses blogs instead of emails that are open to anyone interested in their content and take out comments from others. The company uses Connect beam which is a search tool that allows employees to share bookmarks and tag content with descriptive words that appear in prospective searches, and facilitates social networks of coworkers to help them find and share information more in effect It in any case uses InnovationNet which contains over 5 million research-related documents in digital format handy through a browser-based portal. P&G have as well adopted Cisco Telepresence conference rooms across the globe that allows researchers to tell and share data. Some benefits of the Cisco Telepresence include the reduction of travel cost, high-octane flow of ideas and quick decision making. 3. Why were some collaborative technologies reluctant to catch on at P&G? Some collaborative tools were slow for P&G because employees resisted to the collaborative tool because in their assent that would create more work and delays.Employees were more accustomed to emails 4. Compare P&Gs old and new processes for writing up and distributing the results of a research experiment. Researchers under the old process wrote up their experiments using MS Office tools then print them out and glue the papers rascal by page into no tebooks or they would simply paste results of experiments into word documents and roadway them out. Also data and speech recordings are entered into MS PowerPoint and emailed to employees.In the new manner however, employees use a collaborative tool such as InnovationNet which contains over 5 million research- related documents in digital format social to employees via a browser-based portal. Also P&G uses a Microsoft SharePoint page where all presentations are posted. These presentations are stored in a single location and accessible to employees and colleagues in other parts of the company. 5. Why is telepresence such a serviceable collaborative tool for a company like P&G?Telepresence is a useful collaborative tool for P&G because it helps to foster collaboration between employees across continents and leads to reduction in travel cost, efficacious flow of ideas and quick decision making. 6. Can you think of other ship fireal P&G could use collaboration to foster innovation ? Proctor and Gamble could use virtual world technology which creates online 3-D environments live by employees who have in-built graphical representations of themselves known as avatars.P&G can use this virtual world to house online meetings, training sessions, and lounges. Real-world people correspond by avatars meet, interact, and exchange ideas at these virtual locations. Communication takes place in the form of text messages similar to instant messages. P&G could also use Google Apps or Google Sites which is a collaborative that allows users to quickly create online, group-editable weather vane sites in minutes and post a variety of files including calendars, text, spreadsheets, and videos for private, group, or earth viewing and editing.Also Google a software such as called Google Wave which is part conversation and part document can be used as a collaborative tool. Researchers or any participant of a pother can reply anywhere in the message, edit the content, and add or remove participants at any point in the process. Users are able to see responses from other participants on their wave while typing occur, accelerating the whole tone of discussion.