International business environment Case Study Example | Topics and Well Written Essays - 250 words

International business environment - Case Study ExampleThese changes in the external economic environment meant that McDonalds had to adapt to the local anesthetic conditions where shortages were the order of the day, prices were controlled by the government, and inefficiency was the hallmark of the economic system and finally, challenges in procurement of raw materials for its products. Since Russia went through the stages described above, McDonalds had to reorient its strategy to meet the challenges pose by these changes in the external environment which impacted the operations of its stores in Russia. Further, with price control and rationing of raw materials, McDonalds had to cope with uncertainty in procurement which pushes up costs but the end user price remains the same for its finished products. Finally, working with government officials presented challenges of its own which meant that the way in which managers at McDonalds dealt with government officials impacted its operat ions as well. These are some aspects of the external economic environment which impacted the operations of McDonalds in