Buffalo Wild Wings Mission Analysis - 9613 Words

Buffalo Wild Wings Mission Analysis Gavin Thomas Introduction In 1982, Jim Disbrow and Scott Lowery opened up their first restaurant and called it â€Å"Buffalo Wild Wings Weck† near the campus of The Ohio State University. The two entrepreneurs grew the restaurant to thirty-five restaurants over the next twelve years. Unfortunately, the cost of the growth was potentially bankruptcy-inducing debt. In 1994, Sally Smith became Chief Financial Officer and two years later became Chief Executive Officer. Under Smith’s leadership, Buffalo Wild Wings escaped the throngs of debt and prospered for almost a decade before going public in 2003. In an effort to target a larger audience and build their brand, Buffalo Wild Wings revamped its restaurant in 2012. This meant removing â€Å"Grill Bar† from its name in addition to a refreshed logo and redesigned restaurant (Buffalowildwings.com). Today, Buffalo Wild Wings is the premier sports-bar in America for sports fans, but also a great option for families eating out. This paper will an alyze current remote and external environments that shape the business strategies that have led, and should lead to another decade of excellence. Company Mission Analysis Mission Statement Buffalo Wild Wings states their mission as: â€Å"Our mission is to WOW people everyday. We are guest-driven. We will WOW our guests every day by achieving the highest level of satisfaction with an extraordinary focus on friendly service, food, fun, and value. We areShow MoreRelatedBuffalo Wild Wings Essay1286 Words   |  6 PagesBuffalo Wild Wings: Situational Analysis Buffalo Wild Wings: Situational Analysis Background Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). 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