Communications Campaign for an Aftershave Essay -- Business Management

communications Campaign for an Aftershave I have been requested to produce a communications campaign for myaftershave c altogethered Blizz, created by Lacoste, with a budget of300,000. The things I need to allow are an explanation of theimportance of describeising and humanity dealings to a concern, anexplanation of diagnoseising media and their advantages anddisadvantages, discussion of the reason businesses do prevalentrelations and the tools used in the public relations and a list of theconsists on a communication campaign.My target audience for my blizz corsage are businessmen aged 30 andon words. There interests are in business investments and buying poshexpensive goods.The Blizz bouquet will be campaigned on national television and atdepartment stores such as domiciliate of Frasier, Beatties and Debenhams.Young women going around the store giving testers break through to the publicwill advertise the fragrance. Im going to make my advert interestingand classy so it will appeals to the all business men, the advert willshow all ranges of business men buying the Blizz fragrance form houseof Frasier. The language in the advert will be in posh English andevery body will be wearing suits, the women in the advert will fall in go to sleep with the men once they brought the fragrance. The colours used inmy advert are going to suttle and eye catching.Research shows that advertising in mens grooming books andmagazine, the idea of virility and masculinity is something verydifferent today. more than attention is paid to the body and sensuality isconsidered and asset, not something to be hidden. workforces fashions havealso changed, becoming more colourful, varied and seductive, allfactor which explain the boom in mens fragrances, which this instantrepresents an astonishing one third of the turnover of the variousfragrance companies. The phallic market is here to stay and theexperimental fragrances, such as Davidoffs Cool Water (fruity, floralnotes), a nd New West by ARAMs (salty, saucy notes) havecapitalized on this new openness in male fragrances.When I searched the web for commercial production, strias of namescame up and I wasnt really sure which to trust and which I couldnttrust. After a lot of clicking the main results, I decided to switchover to the helpered results, which on Google start on the rightside of the page in little boxes.I found that the fi... ...newspapers prompting a certain product or a business.Sponsorship- sponsorship is when an organisation uses their product tosponsor someone or something for example when ITV uses Cadburyschocolates to sponsor Coronation Street.In house magazine- this is when an organisation uses a magazine to enhance their product thin in their company.Corporate image this is when an organisation sets out an image toattract a certain type of consumers for their product.Local surroundings Projects- this is when the organisation promotestheir product in their local environment to se e what the public thinksabout their product. The reason businesses use public relations is to- Create bullnecked community relations Be aware of there social tariff Persuading customers to by there products or services Explain customers legal rights.The tools that I would use for public relations are - wring releases- I would get the press to promote my Blizz fragrance ina newspaper for example the Daily Mail.Local environment projects- I would use this project by going to themarkets and giving out free samples of my fragrance to the members ofthe public to see what they think of it.